Branded storefront
Your logo, your colors, your domain. Live in under 10 minutes — no re-platforming when you grow.
For Food Retail — Grocers, Markets & Specialty Shops
Sell fresh, local, and specialty food — directly.
A branded online storefront, in-store checkout, and pickup/delivery — built for grocers, produce markets, butchers, bakeries-as-retail, and specialty food shops. No kitchen tools you don't need. Loyalty, marketing, EBT, and barcode/scale hardware available as add-ons — added or cancelled any month.
No credit card required · Onboard in under 10 minutes
The painful way
- Third-party grocery apps take 15–30% and own your customers.
- Your POS, website, and loyalty are three different bills.
- No easy way to manage weight-based items, cases, or units.
- Pickup and local delivery are bolted-on afterthoughts.
- Kitchen features you'll never use clutter every screen.
The Fulplate way
- Direct storefront on your domain — keep 100% of the sale.
- One app for POS, storefront, receipts, and customer CRM.
- By-the-pound, per-unit, or by-case pricing built in — weight entered by staff or scale.
- Same-day pickup and neighborhood delivery, ready on day one.
- Retail-first workspace — every screen built for aisles, scales, and checkout lanes.
Retail-first, not restaurant-lite
Built for how food retail actually sells.
POS + online, one catalog
Ring up in the aisle or take an order online — same items, same prices, one inventory.
Weight & unit pricing
Sell by pound, by piece, or by case. Staff-entered weight today; certified bench-scale integration on the roadmap. Perfect for produce, deli, and bulk.
Pickup & local delivery
Time-slot pickup and neighborhood delivery zones — included, not an add-on.
Loyalty when you want it
Stamps and points as an add-on — turn on any month, cancel any month. Bundled free at Multi-Location Retail.
Weekly business insights
Top SKUs, day-part revenue, and basic customer signals included. Advanced BI dashboards available as an add-on.
Getting live
In under ten minutes.
No installer visit. No hardware to unbox. Sign up, import, go live.
- 01
Import your catalog
Upload a spreadsheet or paste a supplier list — items, prices, and units import in one pass.
- 02
Brand your storefront
Drop your logo, pick your colors, connect a custom domain (optional). Publish when you're ready.
- 03
Turn on pickup & delivery
Set your pickup windows and delivery radius. Loyalty and receipts are on by default.
- 04
Move customers off marketplaces
Print QR shelf cards, add 'Order direct — save 15%' to receipts, send one SMS blast. Watch fees drop.
Right-sized plan
Priced for this segment.
Month-to-month. No hardware bundle. No three-year contract.
Neighborhood Shop
$59/mo
+ $0.08 per order
Retail-first plan for grocers, markets, and specialty shops.
Up to 150 daily orders
Up to 1 locations, 10 team members
Branded storefront + custom domain
POS with weight/unit/case pricing
Time-slot pickup & radius-based local delivery
Weekly business insights
Loyalty, EBT, barcode/scale & advanced BI available as add-ons
Card & bank processing at market rate — typically ≤3%, billed separately. No per-order fee under $10. No setup fee. Month-to-month — cancel anytime. Actual rate depends on your processor, card type, and payment method (in-person, online, etc.).
What you get, at a glance
Included, add-on, or hidden.
The Food Retail vertical ships with retail-first defaults, so your team sees only what it needs at the counter. Add-ons are transparent, month-to-month, and cancellable any time.
Included
On the base plan
$59/mo, month-to-month. No setup fee. No kitchen clutter.
- Branded storefront on your domain
- POS with weight, unit & case pricingstaff-entered weight; scale hardware via add-on
- One unified catalog (in-store + online)
- Time-slot pickup with zones & cutoffs
- Radius-based local delivery
- Receipts, customer CRM & order history
- In-person card reader support
- Offline mode for markets & pop-ups
- Weekly business insights
Add-ons
Turn on when you need them
Priced transparently on the add-ons section of our pricing page.
- Loyalty & Marketing Automationstamps + points + campaigns
- Barcode & Scale Integrationthird-party USB/serial today; certified bundle on roadmap
- EBT / SNAP Readinesswhere eligible
- Advanced Business Intelligence
- SMS Notifications
- Custom Email & Receipt Branding
- POS & Third-Party Integrations
- Priority Support
- Kitchen Toolkitif you switch vertical to Hybrid
Hidden by default
Kitchen-only tools
Never shown to retail tenants. Switch your vertical to Hybrid to enable.
- Kitchen Display System (KDS)
- 86 Manager
- HACCP logs
- Prep-station routing
- Table management & dine-in QR
- Catering flows
- AI Food Agent
Common questions
What to expect.
Is this really for retail — or restaurant software with a rename?+
It's a real retail vertical. When you sign up as Food Retail, your workspace is built around aisles, scales, and checkout — you won't see prep-kitchen screens you don't use. If you also run a hot bar or prepared foods, you can turn on kitchen features later as add-ons.
Can I sell by weight or by case?+
Yes. Items support by-pound, by-piece, and by-case pricing. Weight can be entered by staff at the POS (the cart shows weight × unit price and computes the line total in real time) or looked up by PLU/UPC. Certified bench-scale and barcode-scanner hardware integration is available as the Barcode & Scale add-on — third-party USB/serial hardware works today; a Fulplate-certified hardware bundle is on the roadmap.
Do you support pickup and local delivery?+
Yes — time-slot pickup and radius-based delivery are built in, with zones, cutoffs, and driver assignment. No third-party delivery required.
What about EBT, alcohol age gates, or produce PLU codes?+
PLU codes and age-gate SKUs are supported today. EBT is available as an add-on for licensed retailers where eligible — contact us if that's blocking.
What if I add prepared foods later?+
Switch your vertical to Hybrid in settings. KDS, prep-station routing, and allergen tools appear — nothing else moves.
What's included on the base plan for a Food Retail store?+
Branded storefront on your domain, POS with weight/unit/case pricing, one unified catalog, pickup with time slots, radius-based local delivery, receipts and customer CRM, in-person card reader support, offline mode for markets and pop-ups, and weekly business insights. No kitchen tools clutter the sidebar.
Which capabilities are add-ons for retail-only operations?+
Optional retail add-ons include: Loyalty & Marketing Automation (stamps, points, campaigns), Barcode & Scale Integration (deli scales, handheld scanners), EBT / SNAP Readiness (where eligible), advanced Business Intelligence dashboards, SMS notifications, custom branding on emails and receipts, POS & third-party integrations, and priority support. Each is transparently priced monthly on the Add-ons section of our pricing page — add or remove any month. All of these are bundled free at Multi-Location Retail.
What is explicitly NOT shown for a retail-only tenant?+
Kitchen Display System (KDS), 86 Manager, HACCP logs, prep-station routing, table management, dine-in QR, catering flows, and the AI Food Agent are hidden by default for retail tenants. You won't see them in navigation, reports, or settings unless you switch your vertical to Hybrid.
If I run a hot bar or make deli sandwiches, do I need to upgrade tiers?+
No — you stay on the same tier. Switch your vertical to Hybrid and add the Kitchen Toolkit add-on. That unlocks KDS, prep routing, and allergen tags without changing your plan or pricing.
Are pickup and local delivery really included — or an add-on?+
Included. Time-slot pickup and radius-based neighborhood delivery are part of the base plan for Food Retail, with zones, cutoffs, and driver assignment. Third-party delivery marketplaces are optional integrations, not required.
What about processing fees for card and EBT payments?+
Card and bank processing is billed transparently at market rate — typically ≤3%, by your processor. EBT processing (via the EBT Readiness add-on) uses your state's issuer network at their published rates. No markup from Fulplate on either.
Ready to own your customer relationship?
Start free on the Neighborhood Shop plan with Food Retail defaults. Add kitchen tools only if you need them.